Afford.Marketing —an association of blockchain industry experts and business in general.
Startups
A key document that reflects how your business is going to work and how you are going to achieve your goals. A good business plan will help avoid failure and lead your project to success.
A key document of calendar project management, based on the marketing and development plan.
A key document for social media, the project blog, and media relations, was developed in accordance with the marketing plan, development plan, operational plan, and CA.
A document containing the calculation of the project's financial indicators (payback period, IRR, NPV of the project, etc.). The purpose is to determine changes in the financial result with changes in revenues, costs, etc. The main task is the assessment of the efficiency of resource use. The key principle - identifying the minimum rate of return on investment, as a consequence - focuses on the value of the business for the owners.
The basis of any business plan. It is especially important if the project is at the very beginning of its journey.
A key business operating document for promotion and advertising to carry out lead generation. An effective marketing plan will help a company understand the market it is targeting and the competition in it, understand the impact and results of marketing decisions and determine the direction of future initiatives. In other words, it is a list of actions for all the marketing activities of the project.
We develop a logo, corporate identity, and brandbook.
A document that includes an analysis and description of the business environment in which the project will operate. It helps to look at competing offerings, market trends, macroeconomic factors and evolving technologies that will affect the chosen business model.
A document with messages for each target audience, including arguments, background, and facts. Used in all communications SMM, PR, etc.
The sales strategy of the company and the business as a whole.
A document with messages for each target audience, including arguments, background, facts. Used in all communications like SMM, PR, etc.
The sales strategy of the company and the business as a whole.
The strategy for the development of the company and the business as a whole.
A one-page summary of the project, describing its essence. This is the first thing an investor looks at when getting acquainted with the project.
This is one of the most powerful marketing tools a business owner can have. It is important when attracting new customers or selling to current customers. It presents a special offer and encourages the reader to take certain actions.
It is important for the investor to demonstrate not only a strong idea but also a competent team. The document is created based on a character assessment of the competencies of each of the team members. It briefly describes the history of the creation of the team, the main events during our work, and the competence of the main members confirmed by real achievements.